ermita san cristobal villarrubia de los ojos erasmus rubeum

Examples of entrepreneurship for youth in an Erasmus Plus project in Villarrubia de los Ojos

The fifth day of our Erasmus Plus Youth Exchange “Local Heritage as a tool for Entrepreneurship” provided us a day to analyze examples of entrepreneurship based on local heritage in the area of Villarrubia de los Ojos. These examples are focused on how to take advantage of the local heritage as way to create sustainable business models in the rural places.

The morning started from the rural house La Blanquilla on the road to the natural park “Las Tablas de Daimiel” where a tour guide was waiting to guide us through one of the routes. This natural environment has permitted the creation of a great diversity of businesses such as the ones that provide touristic routes, accommodation or food in order to offer different services to the tourists at the same time that they are attracting richness to the area and energizing the economy of the towns and villages around the park.

tablas de daimiel eramsus plus rubeum

After a snack called “almuerzo” in Spanish, we took the bus to go to the hermitage of Saint Cristobal where the participants enjoyed the view of the town that this beautiful place offers.

Our next destination, and close to the hermitage, is a great example of entrepreneurship in our town, “El Mirador de La Mancha” that means the point of view of La Mancha. Originally a pice of land with not much value, It was transformed in one of the most singular accommodations in the region of Castilla-La Mancha thanks to a entrepreneur from Villarrubia de los Ojos called Valentín. A nice visit in “El Mirador” next to a break in the pool let us some time to charge our batteries and continue the day.

mirador de la mancha eramsus rubeum emprendimiento

From “El Mirador de La Mancha” we proceed to show the participants one of the main strategic core of the economy of our town, the cooperative “El Progreso”. As one of the biggest European wine cooperatives, El Progreso offers a huge range of great quality wines in a national and international level and whose production made a profound impression in our participants thanks to the its guide Merce.

Cooperativa El Progreso Erasmus Rubeum

The day of local heritage and examples of entrepreneurship ended with a visit to our town, Villarrubia de los Ojos, where the participants went for a walk around its streets meeting the main points.

Villarrubia de los Ojos Proyecto Erasmus Plus Rubeum Emprendimiento

It is necessary to say that there were many other interesting businesses that we couldn’t visit because of the time, but not less important as the fantastic cheese that is prepared in Villarrubia de los Ojos by the cheese factories “El Hontarrón” and “Villasierra”. We hope to visit then in the next projects.

To sum up, we would like to say thank you so much for the cooperation of Las Tablas de Daimiel, El Mirador de La Mancha and the cooperative El Progreso next to the local goverment of Villarrubia de los Ojos that helped us providing the transportation during the day. A combination of local heritage and great examples of entrepreneurship that transmitted to our participants the value of local heritage focused on the creation of new and sustainable business models. We hope you like it :)


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